Sharp Pertahankan Market Leader di Palembang, Kirim Mobile Service dari Pusat

SWARNANEWS.CO.ID, PALEMBANG, – Sharp Electronics Indonesia saat ini memimpin pasar elektronik secara nasional. Untuk wilayah Palembang pun, Sharp menjadi market leader, dengan share penjualan mencapai lebih dari 20 persen.

Sharp Indonesia telah melayani selama 50 tahun di negeri ini. Sementara dari negara asalnya di Jepang Sharp Corporation sudah hadir selama 110 tahun. Ini pula agaknya yang menjadi alasan Sharp mampu memimpin pasar elektronik tanah air.

Branch Manager Sharp Cabang Palembang, Suwan, Rabu (14/6/2023) mengatakan, ia akan berusaha mempertahankan Sharp sebagai market leader produk elektronik di Sumsel.

“Produk yang paling diminati adalah mesin cuci, kulkas, dan AC. Dari seluruh produk Sharp kontribusi ketiga produk ii mencapai 60 persen,” sebut Suwan.

Saat ini Sharp Cabang Palembang telah memiliki 40 official dealer, tersebar di tiga wilayah, Palembang, Pangkal Pinang, dan Bengkulu. “Terbanyak diler resmi kami di Palembang, seperti Istana Elektronik dan lainnya,” kata Suwan.

Guna menunjang penjualan, Sharp memiliki mobile service, yakni sebuah kendaraan roda empat yang akan berkeliling ke official dealer Sharp yang ada di Palembang.

“Mobil ini salah satu bentuk pelayanan after sales kami, namanya Service Mobile Satisfaction (SMS). Kendaraan ini kami temoatkan di official daler kami di Palembang, dan akan berpindah pindah dari satu diler ke diler lain,” kata Lise Tiasanty SIP, MM, head of CS Division Senior Manager PT Sharp Elektronics Indonesia.

Tidak ada biaya tambahan jika konsumen melakukan servis di kendaraan ini. Bahkan, pelanggan akan menikmati diskon 50 persen untuk spare parts saat melakukan servis. “Saat ini SMS ini ada di Palembang, sebelumnya ke Jambi, Padang dan Jakarta,” jelasnya. (*)

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